"They Live" (1988) Ideologies
The movie “The Live, They Think”
presents the ideology that those who have power (due to politics, status/
social class) has control over the rest of the population. While I was watching
the film, I was constantly thinking that if we could see the world through
glasses that allow us to see the real meaning behind things (ads, TV, magazines,
businesses…), we would probable see the same kind of revelation as the main
character of the movie. We are constantly surrounded by messages from power
entities whose system controls our lifestyle. Everything that business creates
and sells, for example, is done with the sole purpose of making the consumers
believe they need more than they have and that what they have is never enough… Moreover,
most of those products and services only advantage those who have money, those
who created them…and most of them are not made to satisfy a need but vain
desire or commodity people could live without. In this shot, we can see some of
the messages the main character gets to see when he puts the glasses on. All of
those messages seek to establish that the powerless common people in society
are ruled by the powerful corporations, business, industries, government or
entities that wants people to consume, buy, submit, obey… so they influence
what people “should” do, accordingly to their convenience.
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